India has over 1 lakh CA firms — 72% are sole proprietorships still running on Excel and WhatsApp. No serious competition exists at Tier 2 & 3 cities. This is the opportunity.
72% are sole proprietors with 1 CA — exactly the firms that need affordable practice management.
See the opportunity in your region — numbers based on ICAI regional distribution (South 20%, West 32%, North 19%, Central 21%, East 8%).
| City ↕ | Tier ↕ | Est. Firms ↕ | Potential / Year ↕ |
|---|
Plans that grow with the firm. Start small, scale up.
What does the business look like as we scale? Drag the sliders to model different scenarios.
ClearTax and IRIS focus on enterprise. No one is building affordable, modern practice management for the 72,696 sole-proprietor CA firms.
CAs already live on WhatsApp. TaxzPro meets them where they are — no training needed, clients onboard themselves.
Every firm pays monthly. Revenue compounds as we grow. High retention because switching costs are real once a firm is onboarded.
CAs talk to CAs. One happy firm in Vizag leads to 5 more referrals. The CA community is tight-knit — word spreads fast.
Firm signs up, imports client list from Excel/CSV. We set up their branded portal automatically.
Each client receives a WhatsApp message with their portal link + PIN. They upload documents from their phone.
Staff starts processing GST returns, tracking work items, and managing clients — all from one dashboard.
| Feature | TaxzPro | ClearTax | Saral GST | Zoho Practice | Excel + WhatsApp |
|---|---|---|---|---|---|
| Target Audience | Small & Mid CA Firms | Enterprise / Direct | Desktop Users | Generic SMBs | Everyone |
| WhatsApp Notifications | ✓ Built-in | ✗ | ✗ | ✗ | Manual |
| Client Self-Service Portal | ✓ Branded | ✗ | ✗ | Generic | ✗ |
| Document Collection | ✓ WhatsApp + Portal | ✗ | ✗ | Email only | Manual |
| AI OCR Intelligence | ✓ | ✓ | ✗ | ✗ | ✗ |
| Mobile PWA | ✓ Works Offline | Web only | Desktop only | Web only | ✗ |
| Practice Management | ✓ Work Items + Deadlines | ✗ | ✗ | ✓ | ✗ |
| Tier 2/3 City Focus | ✓ Primary market | ✗ Enterprise | Somewhat | ✗ Generic | ✓ |
| Pricing | ₹2,000—10,000/mo | ₹15,000+/mo | ₹5,000 one-time | ₹8,000+/mo | Free (but costly) |
ICAI has 164 branches across India. Start with AP & TS branches — demo at monthly meetings, CPE seminars. One demo = 20—40 CAs in the room.
Every onboarded firm's clients get WhatsApp messages with TaxzPro branding. Clients ask their other CAs "why don't you use this?" — organic viral loop.
Identify 1 respected CA per city. Onboard them for free. Their endorsement brings 10—20 firms. CAs trust other CAs more than any ad.
Dominate AP & TS first (10,400 firms). Then expand to Karnataka, Tamil Nadu, Maharashtra. Each state gets a dedicated sales push.
The people behind TaxzPro.
₹25 Lakhs for 12-month sales runway
Lead state-level sales in AP/TS using your CA network
Connections to ICAI branch heads & CA association leaders
At ₹4K ARPU & ₹2.5K CAC — business becomes self-sustaining by month 8
If you bring 150 firms × ₹4K ARPU × 20% = ₹1.44L/month recurring income — on top of equity upside
1,00,138 CA firms. 72,696 sole proprietors. ₹4,800 Cr market opportunity.
Product is built, live, and working. The only thing missing is sales execution — and that's the biggest lever.